Mommy Marketing

Mommy Marketing

We are strong proponents of Mommy Marketing in our home. My kids need a “master of the obvious” to state the wonderful truths of mom’s virtues on a regular basis. When they ask for juice and I give it to them, I like to say every once in a while, “There you go, here’s your juice. Don’t you have the most wonderful Mommy in the world? She must really love you to give you that juice!” This probably fits within the need for parents to help kids draw the categories of their world.

As an adult, we feel like only unsolicited compliments matter; that if we fish for them, we have somehow nullified their validity. But my kids, and I suspect many kids, weren’t born knowing how to share their love verbally with others. In fact, sometimes I think that developmental stage where babies do not distinguish between themselves and their mother lingers on long into childhood. Mom has always been there and it is impossible to imagine life without her. She always gets my juice, reminds me to pick up my toys, gives me a bath, etc. So, expecting gratitude without pointing out the fact that mom exists is unrealistic.

So, we market mommy around here, hoping to teach our kids how to feel and show gratitude, love and appreciation, not to mention boosting Mom’s mood which seems to help the rest of the family tremendously!